Three world titles. A Netflix breakout. A spot on TIME’s 2026 list of the most influential people in sports. And when Gabi Butler competes in America’s first professional cheerleading league, the pay works out to roughly $40 an hour.
That gap explains the whole Gabi Butler net worth 2026 picture. Our estimate sits at $1 million to $2 million, and very little of it comes from winning. It comes from the audience that winning built: more than 6 million followers, a lead ambassador role with the biggest company in cheerleading, and a summer clinic tour selling $150 sessions in gyms across 15 states.
Butler has never shared her finances. What follows is pieced together from what is public, including deal announcements, league pay disclosures and her own clinic pricing, along with the reasoning that connects them.
On this page14 sections
- 01Gabi Butler Net Worth 2026 at a Glance
- 02Who Is Gabi Butler?
- 03World Titles Before Netflix Made Her Famous
- 04Netflix’s Cheer and the Navarro College Years
- 05How Gabi Butler Makes Money
- 06The Varsity Spirit Lead Brand Ambassador Deal
- 07What the Pro Cheer League Actually Pays
- 08Inside Gabi Butler’s Summer Clinic Tour
- 09WWE, Battle Camp and Other TV Work
- 10Breaking Down the Estimate
- 11Why Gabi Butler Net Worth Figures Online Disagree
- 12Gabi Butler’s Personal Life
- 13Key Takeaways
- 14Frequently Asked Questions
Gabi Butler Net Worth 2026 at a Glance
| Detail | Information |
|---|---|
| Estimated Net Worth (2026) | $1 million – $2 million (estimated) |
| Full Name | Gabriella “Gabi” Butler |
| Born | January 16, 1998 |
| Birthplace | Boca Raton, Florida |
| Age | 28 |
| Nationality | American |
| Profession | Cheerleader, brand ambassador, creator |
| Team | Miami Metal (Pro Cheer League) |
| Main Income Sources | Brand deals, Varsity Spirit, clinics, social media |
| Known For | Netflix’s Cheer; three cheerleading world titles |
| Social Following | 6 million+ across TikTok and Instagram |
Who Is Gabi Butler?
Gabriella Butler was born on January 16, 1998, and grew up in Boca Raton, Florida, with her parents John and Debbie, sisters Ashley and Amanda and brother John Michael. Ashley cheered first. Gabi followed.
She started in gymnastics at eight and moved into all-star cheer soon after, where her flexibility made her a natural flyer. By her early teens she was already one of the most recognisable athletes in the sport, helped by AwesomenessTV’s YouTube series Cheerleaders, which followed her California All Stars Smoed team from 2012 to 2014.
World Titles Before Netflix Made Her Famous
Smoed won the cheerleading world championships in 2013 and 2014 with Butler on the mat. Over the next decade she moved through some of the strongest programmes in the country, including Top Gun TGLC, Cheer Athletics Wildcats and Gymtyme Blink.
None of that paid. All-star cheer is a pay-to-play sport, where families cover gym fees, uniforms and travel, and a world title brings a jacket and a reputation rather than a cheque. The reputation turned out to be worth a lot more later on.
Netflix’s Cheer and the Navarro College Years
In January 2020, Netflix released Cheer, following Navarro College’s squad on its way to the National Cheerleaders Association championship. Butler was already the most famous athlete on the team, and the show made her famous far beyond the cheer world. She appeared in 15 episodes across the series, won two national titles with Navarro, and sat on Ellen DeGeneres’s couch with her teammates that same month.
The show also put her family under a spotlight. Viewers winced at scenes of her parents scrutinising her diet, including a much-discussed moment over a single egg. Butler later said the series helped the family reset, and that her parents realised they needed to “let her be more independent.”
She went on to cheer for Weber State University in 2021, but by then the business side of her life had overtaken the college one.
How Gabi Butler Makes Money
Butler’s income is a creator-athlete mix. None of the individual pieces is huge, but they stack:
- Brand partnerships and sponsored content across TikTok, Instagram and YouTube.
- Varsity Spirit, where she has been lead brand ambassador since February 2026.
- Clinics and camps run through her company, Butler Media Group LLC.
- Pro Cheer League pay as a member of the Miami Metal.
- Television and appearances, from Cheer to Netflix’s Battle Camp and Varsity TV.
The follower count is the engine. TIME puts her at more than 6 million followers across TikTok and Instagram, which is a bigger audience than most athletes in far better-paid sports. Creator rates aren’t public, but an account that size can charge well into four figures for a single sponsored post.
The Varsity Spirit Lead Brand Ambassador Deal
On February 26, 2026, Varsity Spirit named Butler an official Varsity Athlete and its lead brand ambassador. The role has her appearing at select Varsity events, promoting new initiatives and showing up on Varsity TV. She has already worked as an on-air analyst for Varsity’s 2026 NCA College Nationals coverage.
Varsity dominates American cheerleading. It runs the major championships, sells the uniforms and says it reaches more than a million athletes a year, so an ambassador deal with the company puts her in front of almost every cheer family in the country. The terms were not disclosed, but in a sport with no salary structure it is very likely the most valuable single contract she holds.
What the Pro Cheer League Actually Pays
The Pro Cheer League, owned and operated by Varsity Spirit, launched in January 2026 as the first professional cheerleading league in the United States. Four teams competed in the first season: the Atlanta Air, Dallas Drive, Golden State Grit and Miami Metal, with rosters of up to 30 athletes each.
Unusually, the league has been open about pay. Varsity told cheer media that athletes receive an hourly rate of about $40, plus uniforms, travel and bonuses, which works out to roughly $13,000 to $15,000 per season. Athletes are part-time Varsity employees rather than full-time pros.
Butler’s Miami Metal made the championship and lost to the Dallas Drive on a tiebreaker, as TIME’s profile of her noted. Even with a star premium, league pay is a small slice of her income. What matters is the symbolism: for the first time in her career, cheerleading itself is paying her.
Inside Gabi Butler’s Summer Clinic Tour
This is the most visible business she runs. Through Butler Media Group LLC, she hosts a Pro Cheer League Summer Tour of clinics at local gyms, which in 2026 ran from May 30 to July 19 across Florida, Georgia, the Carolinas, Texas, Illinois, New York, Massachusetts and several other states. Clinics are open to athletes aged five and up, and pricing is listed on her official clinic site:
| Session | Price | What’s Included |
|---|---|---|
| General session | $150 | 3 to 3.5 hours of tumbling, jumps, stunts and flexibility, plus a signed 8×10 photo |
| Coed stunt session | $200 | About 2 hours of coed partner stunting |
| Both sessions | $300 | $50 discount for booking both |
| VIP add-on | +$150 | T-shirt, bow, pin and a 30-minute meet and greet |
| Sleepaway camp | Varies | July 25–29, 2026, in Fountain Run, Kentucky |
Attendance numbers aren’t published, so treat this as illustration only: a single stop drawing 60 athletes to the general session would bring in $9,000 before the host gym’s share, coaches and travel. Spread across a two-month tour, clinics are probably her most direct and dependable income stream.
WWE, Battle Camp and Other TV Work
In November 2022, a few months after attending SummerSlam, Butler signed an NIL developmental deal with WWE and began training at its Performance Center in Orlando. It was often reported as a full wrestling contract, which overstated it. She never made an in-ring debut, and by mid-2025 wrestling outlets reported the arrangement had stalled. Cheer remained her career.
Television has been steadier. After Cheer, she joined Netflix’s Battle Camp in 2025, a competition show built around stars from Netflix reality series, and was the third contestant eliminated. Appearance fees for shows like this are private, but they add to her profile more than her bank balance.
Gabi Butler Net Worth 2026: Breaking Down the Estimate
Here is how each income stream likely contributes, based on what is on the record:
| Income Source | What’s Public | Likely Contribution |
|---|---|---|
| Brand deals and sponsored content | 6 million+ followers; individual deals not disclosed | Largest share |
| Varsity Spirit ambassadorship | Announced February 2026; terms private | Significant and recurring |
| Clinics and camps | $150–$200 sessions; 2026 tour across 15 states | Steady seasonal income |
| Television and YouTube | Cheer (2020–2022), Battle Camp (2025), YouTube channel | Moderate, mostly earlier |
| Pro Cheer League | About $40 an hour; $13,000–$15,000 a season | Small |
| WWE NIL deal | Signed 2022; stalled by 2025 | Minimal |
Put together, six years of creator income since Cheer, a growing clinic business and a major 2026 ambassadorship make a $1 million to $2 million net worth realistic once taxes, management fees and living costs come out. A figure above $2 million would need large brand deals that simply aren’t visible in the public record.
Why Gabi Butler Net Worth Figures Online Disagree
Search her name and you’ll find numbers ranging from about $100,000 to $13 million. Both ends are wrong, and for opposite reasons.
The low figures come from automated YouTube calculators. They multiply her channel’s views by an average ad rate and ignore everything else, which misses sponsorships, clinics and her Varsity deal entirely. The $13 million figure appeared in a reality TV roundup with no explanation, and it lines up with nothing that is actually known about her deals or her sport. The honest answer lies between them, and it is much closer to the bottom.
Gabi Butler’s Personal Life
Butler keeps her dating life largely off the record. Fans often search her name alongside Ricky Nunn, a cheer athlete she has taught coed stunt classes with, but we couldn’t find an on-the-record interview that describes their relationship, so we aren’t treating social media speculation as fact.
Family remains central to her story. Her father, John, now presents himself online as a content creation mentor, which fits a household that has grown up around cameras. For more athletes whose fame outran their sport’s paycheques, browse our athlete net worth profiles.
At 28, Butler is openly moving towards coaching while still competing. The Pro Cheer League is adding two teams for its second season, and her summer clinics keep expanding. If cheerleading really does become a paying sport, she is the athlete best placed to benefit. You can see how we build estimates like this one in our net worth methodology.
Gabi Butler Net Worth 2026: Key Takeaways
- The Gabi Butler net worth 2026 estimate is $1 million to $2 million.
- Brand deals and her 6 million-plus followers drive most of the Gabi Butler net worth 2026 figure.
- Her Varsity Spirit lead ambassador role is likely the most valuable contract in the Gabi Butler net worth 2026 picture.
- Pro Cheer League pay of about $40 an hour adds only a small amount to the Gabi Butler net worth 2026 total.
- Summer clinics priced at $150 to $200 give the Gabi Butler net worth 2026 estimate a steady business income.
- Figures as high as $13 million do not match the Gabi Butler net worth 2026 evidence.
- Any Gabi Butler net worth 2026 number is an estimate, since she has never shared her finances.
Frequently Asked Questions
What is Gabi Butler’s net worth in 2026?
Gabi Butler’s net worth is estimated at $1 million to $2 million in 2026. Most of it comes from brand partnerships, her Varsity Spirit ambassador role, social media and paid clinics rather than competition winnings.
What is Gabi Butler’s real name?
Her full name is Gabriella Butler. She has competed as Gabi Butler throughout her career.
How much does Gabi Butler make in the Pro Cheer League?
Varsity Spirit said Pro Cheer League athletes earn about $40 an hour, or roughly $13,000 to $15,000 over a season including bonuses. Her personal terms have not been published.
Is Gabi Butler still cheering?
Yes. She competed for the Miami Metal in the Pro Cheer League’s first season in 2026 and won her third world championship with Top Gun Allstars Double O the same year.
What does Gabi Butler do now?
She is Varsity Spirit’s lead brand ambassador, competes in the Pro Cheer League, appears on Varsity TV and runs a summer clinic tour for young athletes.
How old is Gabi Butler?
Gabi Butler was born on January 16, 1998, so she is 28 in 2026.
Where is Gabi Butler from?
She was born and raised in Boca Raton, Florida.
Did Gabi Butler sign with WWE?
She signed an NIL developmental deal with WWE in November 2022 and trained at its Performance Center, but she never made an in-ring debut and later reports said the deal had stalled.
How many world championships has Gabi Butler won?
Three: in 2013 and 2014 with California All Stars Smoed, and in 2026 with Top Gun Allstars Double O.
What happened to Gabi Butler after Cheer?
After Netflix’s Cheer she cheered at Weber State University, signed the WWE NIL deal, appeared on Netflix’s Battle Camp in 2025, and in 2026 joined the Pro Cheer League and became Varsity Spirit’s lead ambassador.
