Bill Busbice made his first money moving oilfield equipment around Louisiana. His second fortune came from something far less obvious: bags of deer corn.
That is why the Bill Busbice net worth question is harder than it looks. We estimate it at $70 million to $110 million in 2026, a range rather than the single $100 million figure most sites repeat, because the pieces that matter, a private company stake and tens of thousands of acres of timber, have never carried a public price tag.
On this page13 sections
- 01Bill Busbice Net Worth 2026 at a Glance
- 02Who Is Bill Busbice?
- 03Ace Transportation
- 04Wildgame Innovations
- 05Country Buck$ and the Television Years
- 06Land
- 07The 2017 Wyoming Case and What It Cost
- 08HWY Pro and the Move Back Into Trucking
- 09Breaking Down the Estimate
- 10Why Most Sites Say $100 Million
- 11Family and Personal Life
- 12Key Takeaways
- 13Frequently Asked Questions
Bill Busbice Net Worth 2026 at a Glance
| Detail | Information |
|---|---|
| Estimated Net Worth (2026) | $70 million – $110 million (estimated) |
| Full Name | William Busbice Jr. |
| Birthplace | Monroe, Louisiana |
| Nationality | American |
| Profession | Entrepreneur, hunting industry executive, TV personality |
| Known For | Wildgame Innovations, Country Buck$, Wildgame Nation |
| Earlier Business | Ace Transportation, an oil and gas trucking firm he sold |
| Land | Timber company of roughly 55,000 acres in north Louisiana |
| Education | McNeese State University, basketball scholarship |
| Spouse | Beth Busbice |
| Children | Ryan, Matt and Sarah |
Who Is Bill Busbice?
Bill Busbice is a Louisiana entrepreneur who turned a regional trucking business into a hunting products empire and then into a television career. He was born in Monroe, in the north of the state, and attended McNeese State University on a basketball scholarship, according to his own biography.
He is best known outside the hunting world as the father in Country Buck$, the A&E series that put the whole family on national television in 2014.
Ace Transportation: The First Fortune
Before any of the hunting business existed, Busbice founded Ace Transportation, a trucking company serving the oil and gas industry in Louisiana. His biography says it became the 73rd largest trucking company in the United States and took the top spot in a regional list of Acadiana businesses.
He sold it. The price has never been made public, and that single missing number is the biggest reason estimates of the Bill Busbice net worth vary by tens of millions. What is clear is that the sale provided the capital for what came next.
Wildgame Innovations: Deer Corn to a Hunting Empire
In 2004 Busbice co-founded Wildgame Innovations with his son Ryan, after the pair read about the sheer volume of deer corn one north Louisiana company was selling. Their idea was a more nutritious feed.
His younger son Matt joined, and the three of them expanded the business well beyond feed into trail cameras, feeders, rangefinders and food plots. The company also absorbed other hunting brands, including Flextone Game Calls and Barnett Crossbows.
None of those deals came with published figures, so the family stake is modelled rather than counted. It is still the single largest line in any Bill Busbice net worth estimate.
Country Buck$ and the Television Years
A&E premiered Country Buck$ on November 19, 2014. The series ran 14 episodes across two seasons and finished in July 2015. Busbice also fronted Wildgame Nation, which aired on the Outdoor Channel for about a decade.
Reality television pay for a family cast is rarely disclosed, and for a business owner the show is usually worth more as marketing than as fee income. The exposure sold products; that is where the money actually landed.
Land: 55,000 Acres in North Louisiana
The family owns a timber company in north Louisiana. Earlier reporting described a 28,000-acre property with a hunting lodge; his current biography puts the timber holding at around 55,000 acres.
Timberland is slow, unglamorous and genuinely valuable. Even at conservative per-acre values for the region, a holding of that size runs into tens of millions of dollars, which is why our range sits where it does.
The 2017 Wyoming Case and What It Cost
In June 2017 Busbice was sentenced in Wyoming in connection with an elk taken on his ranch there. As Fox News reported at the time, he received probation and a suspended jail sentence, was ordered to pay $23,000 in fines and restitution, and lost hunting and fishing privileges across dozens of states.
Trade coverage of the sentencing noted that Outdoor Sportsman Group suspended Wildgame Nation and further appearances on its networks. The financial damage was reputational rather than headline-sized: the fine is trivial against a fortune this size, but losing a long-running show removes a marketing channel that had been selling product for years.
HWY Pro and the Move Back Into Trucking
More recently Busbice has worked on HWY Pro, a technology venture building applications for the freight and trucking industry. It is a return to the sector where he started, this time on the software side.
Early-stage software revenue is private and usually small relative to an established fortune, so we treat it as upside rather than as a current asset in the Bill Busbice net worth calculation.
Bill Busbice Net Worth 2026: Breaking Down the Estimate
| Source | What Is Public | Estimated Value |
|---|---|---|
| Wildgame Innovations stake | Co-founded 2004; brand acquisitions; no sale price published | Largest share |
| Ace Transportation sale | Sold; price never disclosed | Significant |
| Timber land | Roughly 55,000 acres in north Louisiana | Tens of millions |
| Television | Country Buck$ (2014-15), Wildgame Nation | Smaller, indirect |
| HWY Pro | Private trucking software venture | Uncertain |
Add those together, allow for tax and for the fact that private company stakes rarely convert at their headline value, and a Bill Busbice net worth of $70 million to $110 million is a defensible range.
Why Most Sites Say $100 Million
The $100 million figure comes from one widely copied celebrity finance page, and everyone else repeats it. None of those pages shows how the number was built or which asset carries it.
Our range keeps $100 million inside it while acknowledging that the two biggest inputs, a private stake and a land holding, could reasonably be valued lower or higher. Read how we calculate net worth for the method.
Family and Personal Life
Busbice and his wife Beth have been married for more than three decades. They have three children, Ryan, Matt and Sarah, and both sons worked inside the family hunting business before appearing on television with him.
Bill Busbice Net Worth: Key Takeaways
- The Bill Busbice net worth estimate for 2026 is $70 million to $110 million.
- His first exit was Ace Transportation, an oil and gas trucking company sold for an undisclosed sum.
- Wildgame Innovations, co-founded in 2004, is the largest single piece of the Bill Busbice net worth.
- The family owns a timber company of roughly 55,000 acres in north Louisiana.
- Country Buck$ ran on A&E for two seasons from November 2014.
- A 2017 Wyoming wildlife case brought probation, $23,000 in fines and restitution, and the suspension of his Outdoor Channel show.
- Every Bill Busbice net worth figure is an estimate, because none of the key numbers were ever published.
Explore more founders in our entrepreneur net worth profiles.
Frequently Asked Questions
What is Bill Busbice net worth in 2026?
Bill Busbice net worth is estimated at $70 million to $110 million in 2026. The estimate rests on his stake in Wildgame Innovations, the earlier sale of his trucking company and a large timber holding in north Louisiana.
How did Bill Busbice make his money?
He built and sold Ace Transportation, a trucking company serving the oil and gas industry, then used that capital to co-found Wildgame Innovations in 2004 with his son Ryan. The hunting products company grew through acquisitions including Flextone Game Calls and Barnett Crossbows.
What is Wildgame Innovations?
It is a hunting products company known for deer feed, trail cameras, feeders and game calls. The Busbice family built it into one of the larger names in the American hunting industry.
Was Bill Busbice on television?
Yes. The family starred in the A&E reality series Country Buck$, which premiered on November 19, 2014 and ran 14 episodes over two seasons. He also fronted Wildgame Nation on the Outdoor Channel.
What happened with the Wyoming elk case?
In June 2017 Busbice was sentenced in Wyoming over an elk taken on his ranch. He received probation, a suspended jail term and $23,000 in fines and restitution, and lost hunting privileges in dozens of states. Outdoor Sportsman Group suspended his show.
How much land does Bill Busbice own?
His own biography describes a timber company with roughly 55,000 acres in north Louisiana. Earlier reports put the family hunting property at about 28,000 acres.
What is HWY Pro?
HWY Pro is a trucking technology venture Busbice has worked on, building mobile applications aimed at making freight transport and delivery more efficient.
Who are Bill Busbice children?
He and his wife Beth have three children: Ryan, Matt and Sarah. Ryan and Matt both worked in the family hunting business and appeared on the family reality show.
Does Bill Busbice still run Wildgame Innovations?
The company has changed hands within the hunting industry and current ownership details are not published in full, so any statement about his present stake is an estimate rather than a fact.
Why do net worth estimates for Bill Busbice vary so much?
Because almost none of the numbers are public. The trucking sale price, his share of Wildgame Innovations and the value of the timber land have never been disclosed, so every published figure is modelled.
